Great innovations

Great products, services, and technologies respond to unmet needs. But when these unmet needs are masked and obscured by expressions, behaviors, politics, concerns, and dogmas, it's hard to identify them accurately, and it's easy to pay attention to those who are more apparent but less contributing to growth.

Tensions and conflicts that emerge from excessive attention to less productive unmet needs result in dramas. In addition, unidentified Misperceptions, wrong processes, lack of resources, confidence issues, and engagement issues (aka PRICE issues) inflate the cost of innovation and

increase operational, financial, education, and emotional debts.

Applying two ideas from the world of product management and cognitive therapy onto transformative operations can drastically improve our ability to identify and attend friction points during innovation endeavors and improve the financial performance of the innovation operations and the value and impact generated from them.

Combining the principles and idea of PMF (product-market fit) and ACT (Acceptance Commitment Therapy) allow us to identify dissonances that interrupt personal, collaborative, or organizational flows and get us stuck.

Getting stuck in the middle of the flow is an agonizing experience, significantly if they compromise your growth and prosperity.

When transformations efforts are needed on a significantly larger scale and speed, it's helpful to reduce friction as much as possible by identifying not what's not working but what needs to be done.

This book addresses the dramas of innovation and the innovators dramas. It offers a way to improve both innovation accounting and organizational learning through the use of GAP sketches and the evaluation of the PRICE of innovation.

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Image: Painting by Giuseppe Bertini (1858) of Galileo demonstrating his

telescope to the Doge of Venice