How Pinterest killed strategy?
- Yorai Gabriel
- Sep 19, 2021
- 3 min read
Pinterest is heaven for images, but what does it do to our imagination? Since Pinterest and similar social tools for sharing pictures have appeared in our lives, inflation of schemes and flowcharts have been hitting our consciousness. Liberated from the restrictions of scholars and publishers to decide what flow is worthy of our collective knowledge. We also drowned in an infinite collage of flowcharts comprised of titles, and notions. Although these suggestive flows and memes make sense as a general concept, and regardless of whether they are more tangible in the minds of their creators, a myriad of general recommendations is now available to anyone with a browser.
Despite our efforts to move beyond waterfall processes, we find ourselves stuck with even more water flow rationals, that are as abstract as can be.
Think -> Create -> Establish.....
Observe -> Re-frame -> Acknowledge -> Admit -> Draw -> Play -> Twist -> Shout -> Run for cover -> You realize how easy it is to give suggestions that doesn't make sense......

Yea, we could do all these, but is it really commonly replicable? Is it going to result in the same outcome? Probably not.
These schemes are super catchy because they feel right, and they do look nice, but when we come to execute them, we get stuck in limbo. What does think mean? What does build measure Learn to mean? What do we build now? What do we measure? When do we learn? What do we learn? All these suggestive activities must be put in context because of the more these schemes meme, the less they make sense. As this happens, we get more and more addicted to experts who tell us what they mean as we try to be more independently creative, alternatively, we grow a habit of arbitrary interpretation, or even worse - become conservative in our analysis of these suggestions manifestations and conform to the norm. Mmm, quite the opposite of what we wanted.
Do I mean it's all rubbish?
Of curse not. These schemes are great - as a starting point or a step in a creative process. But they do require contextualization of several things.
What do we mean? What are we planning to do? What are we expecting to happen?
Naturally, these sorts of questions could spark discomforts and tensions so for the sake of peace and tranquillity, we surrender the meaning of these suggestions to the patriarchy (of any kind: managerial, advisory, divine...) and the moment we do that, we become lead players in a potential tragedy of lost meaning.
Knowledge and perception gaps appear and will appear more and more in our lives; it's our responsibility to address them, starting with asking ourselves what do these recommendations mean to us. The answer will be individual, but for this reason, exactly, it will be essential for bridging knowledge and perception gaps. The controversial observer Jordan Peterson said that thinking always involves taking the risk of offending someone; perhaps it starts by challenging our own perception of knowledge.
Read more about how to observe the conflicts and tensions that spark creative drama - "Things To Be Done" -
"Things To Be Done" sounds familiar, you are not wrong... read about how Things To Be Done bridges between Jobs To Be Done (Ulwick, Christensen) and Getting Things Done (Allen)






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